Intensive Care Competencies Research Paper Example | Topics and Well Written Essays - 2500 words

Intensive Care Competencies - Research Paper Example A qualified and effective nurse understands all the dynamics of patient advocacy (Kassirer, 2009). In the intensive care unit, a nurse becomes the patient’s advocate. If the patient is paralyzed, unconscious, asleep or in pain, the nurse becomes the advocate for his or her rights and integrity (Lundy & Janes, 2009). The patient must always be ventilated and properly positioned (Lipe, 2003). This takes a lot of courtesy and professionalism from a nurse. If the nurse is working in a hostile environment where the services are limited and resources are scarce, the integrity of service delivery may be compromised (Lipe, 2003). Therefore, the nurse has to use all the necessary means to shield the patient from embarrassment or unwanted happenings during the service delivery. Critical reasoning must always be tempered with clinical reasoning in the nursing profession (Brunt, 2008).The willingness and ability to take responsibility is one of the most prominent competencies during the i ntensive care (Joint Commission Resources, 2004). It is always easy for nurses to blame people and other players when things go wrong. Nurses can take advantage of their patients’ ignorance and fail to take the blame upon themselves when things go wrong (Kassirer, 2009). This leaves patients more confused. A professional nurse working in the intensive care unit should be able to take responsibility and blame upon both the team and the patient if need be. This also involves recognizing one’s shortcomings.... Therefore, the nurse has to use all the necessary means to shield the patient from embarrassment or unwanted happenings during the service delivery. Critical reasoning must always be tempered with clinical reasoning in the nursing profession (Brunt, 2008). The willingness and ability to take responsibility is one of the most prominent competencies during the intensive care (Joint Commission Resources, 2004). It is always easy for nurses to blame people and other players when things go wrong. Nurses can take advantage of their patients’ ignorance and fail to take the blame upon themselves when things go wrong (Kassirer, 2009). This leaves patients more confused. A professional nurse working in the intensive care unit should be able to take responsibility and blame upon both the team and the patient if need be (Elliott, 2006). This also involves recognizing one’s shortcomings (Lipe, 2003). During critical thinking, analysis and evaluation are used before a conclusion is r eached (Joint Commission Resources, 2004). Some of the analyses and observations end up pointing at some professional omissions and laxity on the side of nurses in the intensive care unit (Brunt, 2008). This can be solved by admitting these omissions. The ability to think fast enough is also extremely necessary (Elliott, 2006). During clinical reasoning, trial and error decisions can be made in genuine faith. A competent nurse should be able to explain such decisions when called upon (Kassirer, 2009). Sometimes, some of the team members can run out of the ideas while carrying out some sensitive procedures. The ability of a nurse to observe and address the individual needs of team members is critical. Most of these

The literature on market segmentation and its various aspects Essay

The literature on market segmentation and its various aspects - Essay Example This research will begin with the statement that we are living in a global village. With the advancements in the fields of science and technology, the world is getting closer and closer and this fact is impacting the business world too. As a result of globalization, the customer base of the organizations is also increasing, leading to more diversification, especially in terms of their needs regarding specific products. This situation made the marketers develop a strategy that we call segmentation. The literal meaning of segmentation is to divide into pieces. It is often taken in the context of classifying the things into different groups so that all the objects in one group are identical to one another, sharing a common profile and on the basis of those factors, are different from other segments. This analogy has been borrowed by marketers in the same context. In the field of marketing, market segmentation is the process of dividing the market into similar groups such that individual s/businesses within each group share common characteristics. Used for: Profiling, Trade Area Analysis. Segmentation is the process of partitioning markets into groups of potential customers with similar needs and/or characteristics who are likely to exhibit similar purchase behavior. Market segmentation is a marketing approach that encompasses the identification of different groups of customers with different needs or responses to marketing activity. The market segmentation process also considers which of these segments to target.... egmentation of markets into homogenous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in that way that differences between buyers within each segment are as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. (Bennette 1998) "One of the most important strategic concepts contributed by the marketing discipline to business firms and other types of organizations is that of market segmentation" (Myers, 1996). Market Segmentation is considered and propagated by the marketing gurus as yet another step ahead of the previous ones in order to make the marketing plans and their implementation more effective and efficient in terms of its productivity. It is considered by them as a newer development in the domains of marketing research. Why Segmentation There are a number of reasons to do market segmentation. Few of them, as available in literature, are stated below: Better serving customers needs and wants The foremost advantage of segmentation is that it helps to serve the customers' needs and wants in a more effective manner. .(Aker 1991) Higher Profits As a result of segmentation, due to development of of separate strategies for each of the segment, the organization would be catering greater number of customers in each segment than what it had been serving for each segment without segmentation. This would lead to higher profits. (Asael 1987) Opportunities for Growth The organization can grow in terms of its volume of sales as well as customer base. Sustainable customer relationships in all phases of customer life cycle As a result of the customized strategies for each segment, a Sustainable customer